Paid Ads for Michigan Local Service Businesses
High-Converting Paid Ads for Michigan Local Service Businesses
Turn ad spend into steady calls and quote requests—without wasting budget on low-quality leads.
You’re great at what you do. But inconsistent leads make it hard to plan, staff, and grow. Agile Solutions builds and manages Google Ads and Meta Ads that generate real demand—so you can stay booked with the right customers, in the right areas, at the right price point.
Lead Quality First
Target high-intent customers and filter out time-wasters
Track Everything
Calls, forms, and booked requests—so you know what’s working
Scale on Your Terms
Increase leads when you need them, pull back when you’re full
Built for Michigan service businesses that want predictable growth—not random leads.
The Lead Problems We Fix
For Michigan Service Businesses
If you’ve tried paid ads before, you already know the frustration: money goes out, but the leads are inconsistent, low-quality, or impossible to track. This section is exactly what we prevent.
❌ Getting calls from people who can’t afford your service
❌ Paying for leads that are shared with competitors
❌ Ads showing in the wrong cities/zip codes (wasted spend)
❌ Leads asking for quotes but never responding (low intent)
❌ No clear visibility into what you paid for each call or form
❌ “Boosted posts” or random campaigns with no real strategy
❌ Traffic going to pages that don’t convert (no offer alignment)
❌ No follow-up system, so good leads go cold
You don’t need “more clicks.” You need a predictable system that attracts serious buyers and shows you, in plain numbers, what’s producing revenue
Most ad agencies optimize for clicks. We optimize for outcomes—calls, quote requests, and booked appointments—while protecting your budget from bad traffic and low-intent leads.
✅ Lead Quality Over Lead Quantity: target high-intent customers and filter out the time-wasters—so you spend less time chasing and more time closing.
✅ Performance-First Management: No guessing. No “trust us.” We build campaigns around measurable conversion data and improve them weekly.
✅ Budget & Capacity Control: You stay in control. When you need more work, we turn the dial up. When you’re booked out, we pull back to protect ROI.
✅ Predictable Scheduling: Replace the “feast or famine” cycle with a steady, scalable flow of clients.
✅ Your Time Back: We handle the complex ad platforms, so your time is spent running and growing your business
Paid Ad Services We Manage for Michigan Local Businesses
We don’t “run ads.” We manage a complete paid acquisition system—built to generate measurable leads and continuously improve lead quality over time.
Google Ads Management (Search + Call Leads)
Capture high-intent customers actively searching for your service right now. Keyword strategy + negative keywords to block wasted spend Location targeting (cities/zip codes) and service-based campaigns Call-focused ads and conversion tracking setup Ongoing optimization for cost per qualified lead (not clicks)
Facebook & Instagram Ads (Meta)
Build demand and generate leads from the right audiences—especially when people aren’t actively searching yet. Lead campaigns, landing page campaigns, or message campaigns (based on what converts best) Audience targeting + creative testing to improve lead quality Retargeting to bring back warm prospects Conversion tracking to measure real results
Retargeting That Brings Leads Back
Most people don’t book on the first visit. Retargeting keeps your business top-of-mind. Follow-up ads for site visitors and engaged users Offer-based ads to re-activate warm prospects Frequency control to avoid ad fatigue
Tracking, Reporting & Attribution (No Guessing)
If it can’t be tracked, it can’t be improved. We set up clear measurement from day one. Call tracking + form tracking Conversion events configured and verified Simple reporting that shows what’s producing leads and cost per lead
Landing Pages & Offer Alignment
If your current page isn’t converting, ads won’t save it. We can build a conversion-focused landing page that matches the offer and audience.
Ongoing Adjustments & Tweaks
Paid ads require active management. We constantly refine what’s running to protect your budget and increase lead quality. Search term cleanup + negative keyword updates Audience and placement refinements Bid, budget, and schedule adjustments Creative testing and iterative improvements Conversion-rate improvements based on real lead behavior
Here’s the exact 3-step system we use to turn paid ads into consistent lead flow.
Step 1
Target & Filter (Right Customers, Right Areas)
We start by tightening your targeting so your budget goes toward people most likely to hire.
What we do:
✅ Define your best services (and what to pause or avoid)
✅Lock in service areas by city/zip code and eliminate waste
✅ Build intent-based targeting (search behavior + audience signals)
✅ Add filters that reduce low-quality inquiries from day one
Step 2
Convert (Ads → Offer → Call/Form)
Next, we make sure clicks turn into real opportunities—not dead traffic.
Pathway A: Efficiency & Budget (Standard)
✅ Direct Traffic Injection: We ensure the ad creative and keywords directly align with your target service page, boosting relevance.
✅ Basic Lead Funneling: We install simple code (tracking pixels) to ensure we can measure which ad leads to a phone call or form submission on your current site.
✅Immediate Validation: This allows us to rapidly prove that the targeted ad traffic is high-quality without a major new development cost.
The Trade-off: While fast and cheaper, this method means you still have to do the heavy lifting of qualifying and filtering the leads that come through
Pathway B: Precision & Profit
✅Custom-build and deploy dedicated, high-speed landing pages specifically for the ad campaigns.
✅The Pre-Qualification Funnel: We integrate specific form fields to gather critical data (e.g., project type, timeline, budget range).
✅Automated Follow-Up: Basic automation to immediately email or text the lead, maximizing engagement before your competition can call.
The Benefit:
This is the machine-like system that delivers pre-screened, ready-to-close leads directly to you, freeing up your time for the profitable job site. It saves you hours of wasted qualification calls.
Step 3
Deliver & Scale on Your Terms
We monitor the profit signals and scale the budget only when it’s generating reliable returns for your business.
Results:
✅ Priority Lead Delivery: Qualified leads are instantly delivered to your email, CRM, or phone with a notification that includes all the pre-qualification data.
✅ The “Results First” Accountability: We monitor the true success metrics: Cost Per Qualified Lead (CPQL) and the Return on Ad Spend (ROAS). If the system isn’t delivering profitable opportunities, we pivot immediately. Your success is our only metric.
✅ Consistent, Controllable Flow: We stabilize your pipeline, replacing the unpredictable “feast or famine” schedule with a predictable, scalable stream of work. When you need more work, we turn the machine up. When you’re booked out, we pause the system until you have capacity.
✅ Monthly Profit Review: We don’t just send reports. We sit down to review the campaigns’ performance against your actual job closing rates, ensuring the advertising spend always translates into net profit for your business.
Benefits:
Full Financial Transparency & ROI, Predictable Growth & Planning, Control over Capacity
Proof You Can Verify, Not Promises You Have to Trust
No pressure. If we’re not a fit, we’ll tell you that on the call.
Real Client Feedback
“As a new business, we needed traction fast. Agile Solutions implemented an effective strategy, helped streamline our operations, and delivered results beyond our expectations. They’re not just a service provider—they’re a growth partner.”
Is This the Right Paid Ads Strategy for Your Business?
This Is a Great Fit If
You provide a real service with clear demand (home services, local pros, clinics, specialty services, etc.)
You can answer calls/messages during business hours (or have someone who can)
You have a clear service area and know what jobs you want more of
You want steady lead flow you can scale up or down
This Is Probably Not a Fit If
You want “overnight” results with no testing period
You can’t respond to leads consistently (missed calls = wasted ad spend)
You don’t have capacity to take on new work right now
Your offer/pricing isn’t competitive for your market
What We Need From You to Succeed
Your core services, service area, and ideal customer type
A realistic monthly ad budget range
Fast follow-up standards (who answers, how quickly, and how leads are handled)
Access to your website/landing page and business profiles (if applicable)
FAQs or Frequently Asked Questions About Paid Ads / PPC
Most campaigns can launch in 7–14 days, depending on how fast we can confirm your services, service area, tracking access, and landing page readiness.
Your best budget depends on your service category, service area, and how competitive your market is. As a practical rule, you want enough budget to generate consistent weekly lead volume so we can optimize quickly and predictably.
Typical starting ranges (ad spend only):
Lower-competition local services (many trades, niche services): $750–$1,500/month
Moderate competition (general home services in metro areas): $1,500–$3,000/month
High competition (HVAC, roofing, legal, high-demand categories): $3,000–$7,500+/month
Real-world examples (how the math often works):
If your average cost per lead is $50, then $1,500/month can generate roughly 30 leads/month
If your average cost per lead is $100, then $2,000/month can generate roughly 20 leads/month
If your average cost per lead is $150, then $3,000/month can generate roughly 20 leads/month
Important note: These are common ranges, not guarantees. Lead cost can shift based on seasonality, competition, offer strength, and how fast you follow up.
We can run either, but we typically recommend the channel mix based on your service type and how people buy. High-intent search often performs well on Google, while Meta can be strong for demand generation and retargeting.
Yes—your leads come directly to your business through your ads and your forms/calls. You are not buying shared “lead lists” that get sold to multiple companies.
High-quality leads are a match for your service, your service area, and your price point—and they are ready to take a next step (call, request a quote, or book).
No. We can validate the campaign using your existing site (Pathway A). However, for maximum profit and lead quality, we recommend using our custom, high-converting landing pages (Pathway B), which are built to convert expensive clicks into immediate leads
Cost depends entirely on your service area, competition, and growth goals. We work with you to set a budget that targets a reliable Return on Ad Spend (ROAS). Our focus is on the profit you make, not just the money you spend.
Complete transparency. You will receive access to dashboards showing real-time metrics, including impressions, clicks, Cost Per Lead, and monthly reviews showing your campaign performance against your actual job closing rates.
We focus on the platforms that deliver high-intent leads: Google Ads (PPC) for immediate buyers, and Facebook/Instagram Ads (Social Media) for targeted brand visibility and remarketing to your ideal customer in Michigan.
Referrals are great, but they are unpredictable. Paid ads are a reliable, machine-like system that gives you control. You use ads to stabilize your pipeline, fill schedule gaps, and scale your business faster and more predictably than referrals ever could.
The difference is ownership and quality.
Yes. We handle ad copy and creative direction/testing. If you have brand assets (logos, photos, videos), we’ll incorporate them for stronger performance and consistency.
Some businesses see leads quickly after launch, but consistent performance typically improves over the first several weeks as we gather data and refine targeting and messaging.
Some businesses see leads quickly after launch, but consistent performance typically improves over the first several weeks as we gather data and refine targeting and messaging.
Yes. We can focus your ads on specific cities, zip codes, or service areas—so you’re not paying for clicks outside your territory.
Your services, service area, goals, access to ad accounts (or we can set them up), and a clear plan for how your team will answer and follow up with leads.
Yes. Paid ads should be adjustable. We can reduce spend, narrow targeting, or pause campaigns so you’re not generating leads you can’t handle.
We’ll outline clear expectations up front. If you prefer flexibility, we can structure management on a month-to-month basis after the initial setup period.
They do different jobs. Paid ads can create demand quickly, while SEO builds long-term visibility and lower-cost leads over time. Many businesses use both for the strongest pipeline.
We work with Michigan-based local service businesses—home services, contractors, specialty trades, clinics, and other service providers that need steady inbound leads.
Who do we Serve?
Agile Solutions helps Michigan local service businesses turn their expertise into consistent demand. If you rely on calls, quote requests, and booked appointments to grow, our marketing systems are built for you.
We proudly serve Home Services & Skilled Trades
Cement & Concrete Contractors
Painters and epoxy floor installers
Kitchen Remodeler
Demolition Contractor
Local Service Providers
Cleaning companies (residential & commercial)
Junk removal, hauling, dumpsters
Pest control and wildlife removal
Moving companies
Handyman and property maintenance services
Pool and spa services
Automotive & Transportation
Auto repair shops
Auto detailing
Tire and wheel services
Local trucking and logistics providers
Health, Wellness & Clinics
Physical therapy and rehab clinics
Chiropractic offices
Med spa and wellness services
Specialty clinics with local patient acquisition needs
Where do we Serve?
If you’re a local service business and you want predictable lead flow with clear tracking, we’ll build a plan around your service area, capacity, and growth targets.
Detroit, Grand Rapids, Warren, Sterling Heights, Ann Arbor, Lansing, Flint, Dearborn, Livonia, Troy, Westland, Farmington Hills, Kalamazoo, Wyoming, Southfield, Rochester Hills, Taylor, Pontiac, St. Clair Shores, Royal Oak, Novi, Dearborn Heights, Battle Creek, Saginaw, Kentwood, East Lansing, Roseville, Portage, Midland, Lincoln Park, Muskegon, Bay City, Jackson, Holland, Eastpointe, Port Huron, Madison Heights, Oak Park, Harper Woods, Monroe, Ypsilanti, Allen Park, Adrian, Marquette, Mount Pleasant, Trenton, Grosse Pointe Woods, Romulus, Southgate, Hamtramck, Hazel Park, Birmingham, Clinton Township, Chesterfield Township, Macomb Township, Shelby Township, Oxford, Washington Township, Romeo